What we're shipping, what's changing in search, and the unglamorous mechanics of compounding growth. Written by the operators, not the marketing team.
We analyzed 4,200 LLM citations across 14 industries and reverse-engineered what actually gets picked up. Here's the framework — with the things nobody is telling you.
The prompt stack, the QA loop, and the uniqueness gate that kept Google happy.
37 checks, ranked by revenue impact. The top 5 alone usually lift CVR 20%+.
RAG, tool use, escalation patterns, and the latency budget that actually matters.
RSC gotchas, ISR vs SSG, the real cost of streaming, and what we'd do differently.
AEO, GEO, AIO, SXO — what they actually mean, and which ones you can safely ignore.
Our internal audit framework — now yours. Free, no email gate, no bullshit.
The Meta Ads account structure we use across DTC clients doing $50M+/yr.
The difference is tool-use. Here's how to design for it from day 1.
Step by step, with the actual container we use. iOS signal recovery included.